Christophe Gilbert has created many fascinating ads for famous companies such as Mercedes, Toyota, LG, and Playstation. Without a computer, his creative pictures would not be possible because he relies on photoshop. One of my favorite pieces of his is this one on the right. At first glance the denotations of this picture seem like a bottle of "Martini" champagne, a cork flying from the top, and "champagne" spewing out. However when looking at it closer the real denotations of this ad are still a bottle of "Martini" champagne and cork, however the "liquid" is a bunch of people partying in white clothing. The connotations of this picture are that you can't have a good time without this brand of champagne. They allude that once the bottle is opened, the party begins. Almost everyone knows (any age or gender) that champagne is traditionally used to celebrate something big, especially New Years Eve. But I think that with this ad they are showing that anytime you have this champagne you will celebrating.
The other picture I really, really like has been used for LG electronics. This one is the one on the left. The denotations of this picture are a elephant, tropical birds, trees, mountains, and a black rectangle with the letters "LG" on the bottom. The connotations of this picture are that the black rectangle is a LG Television. From this picture the audience can conclude that purchasing a LG television will provide you with a picture and sound that will replicate being in the actual jungle. Some people in my generation may assume that this is an advertisement for 3D television, however older people or people from a few decades ago would not think of this. This is because 3D television and movies are very common now a-days but people from older generations would have never guessed this could happen.
http://www.christophegilbert.com/index_low.html
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